Las Vegas–The show that has become the go-to globally for innovative fine jewelry design has added a curated selection of watches to this year’s event and called it COUTUREtime.
The countdown to Las Vegas market week has begun.
While watch brands exhibited at Couture in the past, show organizers said there have never been this many true heritage brands at the show, classic Swiss watchmakers such as TAG Heuer, Baume & Mercier, Oris, Zenith and Omega.
The addition of COUTUREtime also is a physical expansion for the show, with nine of the watch brands taking up residence in ballrooms in the adjacent Encore hotel.
Baume & Mercier, Bovet, Dior Timepieces, Fendi, Montblanc, Oris, Raymond Weil, TAG Heuer and Zenith will be the brands in bespoke ballrooms in the Encore.
Bell & Ross, Bulgari, Chopard, Gucci, Hermes, Omega and Tudor will exhibit in the Wynn’s private villas while three more watch brands–Shinola, Philip Stein and Waltham Watches–will be in the main ballrooms at the Wynn.
Commenting on the addition of COUTUREtime, show Vice President Gannon Brousseau said, “This carefully curated collection of innovative and heritage timepiece brands represents the natural evolution of Couture.”
Steven Kaiser, president of Kaiser Time, worked with Couture in assembling the brands, some of which–Dior Timepieces, Zenith, Raymond Weil and Oris–moved over from JCK’s Swiss Watch to join Couture at the Wynn.
Couture is not the only trade show that will try its luck with higher-end timepieces in Sin City this year.
At the other end of the strip, JCK Events is launching Luxury Watch (June 3 to 5 at Mandalay Bay), which has a total of eight exhibitors.
Now in its 21st year, Couture is scheduled to take place June 2 to 6 at the Wynn Las Vegas. For more information on COUTUREtime or the show in general, visit TheCoutureShow.com.