Omaha, Neb.–Omaha-based Borsheims is an annual supporter of its local Fashion Week, and this year the jeweler got extra creative in promoting it.
The retailer hosted a “Sparkle and Shine Nail Bar” during Omaha Fashion Week 2017, teaming up with nail salons in the area to give Fashion Week attendees manicures in hues that resembled opals, morganite, gold and diamonds, as well as Borsheims’s signature store colors: burgundy and silver.
The Berkshire Hathaway-backed store also hosted its own pop-up shop, where consumers could shop a selection of Borsheims product.
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Additionally, Borsheims sponsored the Omaha Fashion Week red carpet, as it has in years past.
The store isn’t afraid to think outside the box when planning its events. Earlier this month, Borsheims hosted snakes, lizards and exotic birds at its store to raise money for the local zoo.
Omaha Fashion Week got to take home Borsheims’s nail polish created for their Sparkle and Shine Nail Bar.