New York–Family-owned fine jewelry brand Carelle has been recognized under the City of New York’s “Made in NY” distinction, making it the first in the industry to receive the designation.
Made in NY is an initiative of the New York City Economic Development Corporation, recognizing and celebrating New York City’s fashion sector by supporting the influential designers and brands that are based in the city.
Carelle’s certification under the initiative means that its jewelry meet the highest standards of quality, design and craftsmanship and that its operations are fully based in New York.
Carelle previously has been recognized for its practices by the Responsible Jewelry Council, the American Gem Society, the Women’s Jewelry Association and the Council of Fashion Designers of America. This Made in NY certification is “the final puzzle piece in validating Carelle’s commitment to its product, its craftsmen and its city,” the company said.
Since founding Carelle in 1977 in New York, Chana Regev has focused on creating pieces that not only are comfortable to wear but also stand the test of time.
The brand was taken to new heights in 2007 through the work and dedication of Marketing Director Brooke Tivol McGrath, who tragically died on Jan. 11, 2011 at the age of 28 from a rare blood infection.
The company honors her memory not only by including the signature leaf motif she created for the brand on every piece of Carelle jewelry but also by establishing the WJA-Carelle Grant. The grant is awarded every year by the Women’s Jewelry Association to empower women who are starting on their own in the jewelry industry.
Carelle currently is run by Chana, her husband, Eyal, and their three sons, all of who are aiming to expand the brand’s reach through both independent, family-operated jewelry stores as well as majors such as Neiman Marcus, Saks Fifth Avenue and Bloomingdale’s flagship in New York.