Customized Gem Co. LovePendants to Launch in Vegas

Customized Gem Co. LovePendants to Launch in Vegas

New York–Personalized jewelry is one of the hottest trends in today’s fine jewelry market, and one new company said it is offering a fresh take on it.

Created by jewelry designer Robert Leser, LovePendants allows customers to create personalized pieces by engraving topaz, amethyst, green quartz or citrine with a significant letter, symbol or word.

Customized Gem Co. LovePendants to Launch in VegasThe countdown to Las Vegas market week has begun.
LovePendants will launch its wholesale collection at the Luxury show in Las Vegas, scheduled to take place from May 31 to June 6.

To create the brand’s signature engraved gemstones, Leser created a 12 mm round gemstone cut with reversible flat surfaces. Both sides of the stone have tables surrounded by crown facets; one side is engraved and the other is used to view the engraving.

LovePendants said it has five categories of engravings: initials; sentiments, including words like hope and joy in English, Spanish and Chinese; popular symbols such as a cross, heart and shamrock; sorority letters, with 23 Greek organizations available; and awareness ribbons from more than 30 causes and a portion of the proceeds going to the Cancer Research Institute.

Customers also can request stones to be engraved with their own four-letter words or submit their own symbols to be produced in large quantities.

The gemstones are set in the customer’s choice of metal–gold vermeil, silver or 14-karat gold–to make a necklace, bracelet or charm.

Bracelets can be set with one or three stones, necklaces with one or more pendants and all can include diamond bezels.

At retail, charms start at $208 retail for silver options and go up to $699 for gold with diamond bezels.

Necklaces, meanwhile, start at $219 for single-stone silver styles and are $1,560 for two-stone in gold with diamond accents. Bracelets range from $256 for silver styles with one charm to $2,340 for three-stone styles in gold and diamonds.

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