New York–Online retailer JamesAllen.com and Dominion Diamond Corporation have signed an agreement for the marketing and branding of CanadaMark certified diamonds as part of a mine-to-consumer deal.
Under the agreement, JamesAllen.com will be the exclusive online retailer of CanadaMark certified diamonds.
All CanadaMark diamonds come from the Ekati and Diavik diamond mines in the Northwest Territories.
They are laser-inscribed and tracked at every stage from mine to market with a unique identifier, and have an official certificate of origin.
With nearly 150,000 fully certified loose diamonds and hundreds of ring settings, JamesAllen.com allows consumers to design or customize their own personalized jewelry pieces.
“We are excited to partner with Dominion, continuing on our path of transforming the diamond industry by giving consumers a better diamond-buying experience–in this case, full transparency of their diamond’s journey from the mine to their or their loved one’s finger,” said Oded Edelman, co-founder and CEO of JamesAllen.com parent company R2Net.