Earlier Holiday Helps Boost Sales for De Beers

Earlier Holiday Helps Boost Sales for De Beers

Gaborone, Botswana–De Beers reported this week that rough diamond sales were up 8 percent year-over-year in its sixth sales cycle of the year.

The provisional total for rough stones sold both to sightholders and via its auction platform for the period ending July 31 was $572 million, compared with $528 million in the prior-year period.

De Beers Group CEO Bruce Cleaver said in a company statement said that an earlier-than-normal Diwali meant that many Indian diamantaires were making their pre-holiday purchases in this sales cycle instead of in the next one, as they normally do.

Diwali is the Hindu festival of lights and is scheduled to start on Oct. 18 this year. Last year, Diwali started Oct. 30.

Overall, Cleaver said the sixth sales cycle “maintained the trend of consistently good demand for De Beers rough diamonds across the product range.”

Additionally, the provisional figure for sales cycle five was revised upward by $11 million, from $530 million to $541 million.

Here’s a year-over-year comparison of rough diamond sales for De Beers so far this year.

                                              
2016                                 
2017                                      

First sales cycle             
$545 million                  
$729 million                       

Second
$617 million
$553 million 

Third
$666 million
$586 million 

Fourth
$636 million
$522 million 

Fifth
$564 million
$541 million 

Sixth
$528 million
$572 million 

Seventh
$639 million 

Eighth
$494 million 

Ninth
$476 million 

Tenth
$422 million 

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