London–Gemfields-owned jewelry brand Fabergé is getting in the bridal game with a bevy of engagement and wedding band styles.
The collection is classically configured but for one caveat: instead of diamonds, the rings feature sapphire, emerald and ruby center stones.
To promote its first bridal effort, the brand best known for its over-the-top bejeweled eggs has launched a campaign called #SayYesInColour. The campaign includes a video themed on proposals.
Colored gemstone miner Gemfields acquired Fabergé in 2013, which makes the connection between the historical jewelry house and their gemstone engagement ring endeavor a little more apparent. Also, color has always been a cornerstone of Fabergé design.
The bridal collection is comprised of four sapphire styles, three with sapphire center stones and one wedding band with sapphire pavé; two emerald center-stone rings; and four ruby iterations with three ruby center-stone versions and one ruby pavé version.
Plain gold and white diamond-accented bands created to accompany their colorful counterparts round out the collection.
The collection is priced from $950 retail for its fluted 18-karat rose gold band, without any stones, to $11,200 retail for an 18-karat white gold style with a sapphire center stone and sapphire pavé.
All of the center stones are oval cut and a fluted metalwork design ties the collection into a cohesive unit.
The bridal collection is currently available on Faberge.com and at Fabergé’s London and New York boutiques.