Frederick Goldman Names Marketing Expert to Lead Triton

New York–Frederick Goldman Inc. has hired Natalie Engravido as director of brand management for Triton.

In her new position, Engravido will provide leadership and direction for the brand positioning and vision for Triton, overseeing all marketing strategies.

She joins the company with extensive experience in retail marketing and luxury brand management, working most recently at eyewear company Safilo Group as part of the senior management team. There, she was the manager for Safilo’s main proprietary brands.

During her seven years at the company, Frederick Goldman said that Engravido drove revenue and profit growth for both proprietary and licensed brands, such as Banana Republic, Carrera, Fossil, Jimmy Choo and Smith.

Prior to Safilo, she was the marketing manager for Montblanc North America, developing and implementing marketing programs for the brand’s network of luxury boutiques.

“Engravido is highly skilled with a deep knowledge of brand management and development,” Frederick Goldman Chief Marketing Officer Robin Scheer Ettinger said.

“Her experience in building brands that connect to the consumer and are effective for the retailer is perfect for Frederick Goldman as we focus on expanding our proprietary Triton brand. As we build a platform for growth, elevating our marketing team is a critical step and Engravido is a pivotal addition.”

In addition, the company recently announced the appointment of Merritt Mayher as chief merchandising officer.  

Merritt provides overall strategy, leadership and direction for the merchandising organization of the company, overseeing all brand merchandising for national accounts and the independent channel, and directs merchandising for the Frederick Goldman Luxury Group, comprised of Scott Kay and Karl Lagerfeld.

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