At JCK Tucson, Alishan was showing bridal pieces aimed at a younger demographic through their sleek design and cuts like marquise, pear or rose-cut stones.
Tucson, Ariz.–Though it hasn’t been very warm in Tucson this week, it was almost like springtime in Alishan’s booth.
At JCK Tucson, which is taking place at the JW Marriott Tucson Starr Pass Resort through Sunday, Alishan was displaying new pieces of jewelry with floral motifs, at times mixing oxidized sterling silver and 18-karat yellow gold to give the organic look an edgier feel. The pieces were set with gems to add extra sparkle and color to the floral designs.
The brand also was showcasing a bridal collection that designer Alishan Halebian said is aimed at younger clients. The rings are toned-down versions of its classic bridal collection, featuring simple, sleek bands with smaller stones in cuts such as marquise, pear, and rose, and incorporating some mixed metals but with the same intricate details underneath and on the side.
Initially launched last year, Halebian said it has been well received so far.