New York–Karl Lagerfeld is introducing his new range of baubles to U.S. consumers via an advertising campaign that he shot himself.
The campaign will appear in several consumer fashion and lifestyle publications including Vogue, Vanity Fair, Glamour and V Magazine. The campaign also will be promoted on these titles’ social media platforms.
The bridal jewelry campaign is a supplement to the fashion designer’s greater Karl Lagerfeld Paris campaign, which advertises his namesake line of ready-to-wear fashion and accessories that is stocked at Lord & Taylor and Dillard’s.
The campaign features models Joan Smalls and Hailey Baldwin.
The bridal fine jewelry advertising is a supplement to Karl Lagerfeld’s ready-to-wear campaign. Both campaigns are under the fall 2016 “Love from Paris, Karl xx” umbrella.
Both campaigns carry the same “Love from Paris, Karl xx” message and feature black-and-white imagery and iconic New York and Paris landmarks.
Frederick Goldman, the company that is behind Scott Kay, Art Carved Bridal, Keepsake, Goldman, and Diana and Triton, manufactures the Lagerfeld-branded bridal jewelry, officially launching the line earlier this year at JCK Las Vegas.
The Karl Lagerfeld bridal fine jewelry line will retail between $1,000 and $10,000 and will be available at select high-end independent retailers this fall.
The ad campaign is being promoted with a specific hashtag: #SayYesWithKarl.