New York–Luxury Brand Group, a brand communications, marketing and public relations agency, has announced the appointment of two new team members.
Amanda Tropila has been named public relations manager in New York City and Deanna Russo Clark has joined the team as jewelry and accessories showroom manager in LBG’s West Hollywood location.
The news follows the company’s opening of a New York office last year as it expands its services.
Tropila is a public relations industry veteran, having served most recently as the PR manager for Platinum Guild International, where she developed and executed integrated communications plans and brand partnerships, working with companies like Blue Nile, Featherstone Design, Harry Kotlar, Omi Privè, Gumuchian, Tacori and Simon G.
At LBG, she will specialize in jewelry and raise client awareness through East Coast media relations. She joined the company in mid-July.
Russo Clark, meanwhile, has a background in production, talent relations, partnership development, product placement and luxury brand management, bringing with her a network of media and celebrity contacts.
In 2001, she founded Entegrity, where she has built and executed integrated communications and marketing programs for brands like Platinum Guild International, World Gold Council, Piaget, Film Independent Spirit Awards, Sofia Kaman Fine Jewels and SRW International, among others.
She joined the company in May. As showroom manager, she will maintain relations with media and stylists to facilitate product pulls and placements.
“We are thrilled to welcome two respected talents to our team,” LBG President and CEO Frank Proctor said. “As we continue to enrich the client experience, Amanda and Deanna bring experience and expertise that will help to elevate Luxury Brand Group’s offerings and brand awareness for our partners.”