Lafayette, La.–Stuller Inc. has announced the release of two new catalogs, both designed to help jewelers service customers who are getting engaged.
“Bridal 2018-2019” was created to help jewelers keep up with trends, Stuller said, particularly the desire for custom-designed engagement rings.
It includes the company’s largest offering of flexible 3C designs, which are the styles that can be customized on Stuller.com.
The Bridal catalog also has more than 40 percent new product, marked with a “NEW” badge for easy identification; a new section for Shanks and Settings; a new Ring Enhancers section with wraps, guards and contour bands; and more styles in both yellow and rose gold.
The company also released “Diamonds and Gemstones 2018-2019,” which has new shapes, cuts and sizes that also are marked with a “NEW” badge; a color index for choosing stones; customer-designed pieces for inspiration; gemstone facts that can be shared with customers; and Stuller’s services grouped together on pages 182 to 184.