Target Teams Up with BaubleBar

Target Teams Up with BaubleBar

New York–BaubleBar has created a new line of wallet-friendly costume jewelry that will be available exclusively on Target’s website and approximately 900 of its stores, beginning this Tuesday.

Called SugarFix by Baublebar, the range is comprised of 180 styles, all priced under $30. Each month, the ongoing collaboration will add new styles to its selection.

The collection focuses on trendy items like chokers, statement earrings and bib necklaces, and features bright color combinations and bold plastic baubles.

“We named the line SugarFix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said BaubleBar co-founder Daniella Yacobovsky. “We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.”

Yacobovsky launched e-commerce fashion jewelry website BaubleBar in 2011 with co-founder Amy Jain.

This isn’t the first major partnership for the savvy brand, which is able to move product from production to sales in as little as four weeks. BaubleBar is also available at Nordstrom, Bloomingdale’s and Anthropologie.

While the new line with BaubleBar is costume jewelry, Target also is a big seller of fine jewelry. The retailer sold an estimated $490 million in fine jewelry and watches in North America in 2015, ranking No. 14 on National Jeweler’s 2016 State of the Majors list of $100 Million Supersellers.

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