Dallas–The Sylvie Collection has released its first national consumer advertising campaign.
The ad comes out in the October issue of Harper’s Bazaar. It will run through spring in the magazine, as well as in bridal print publications including The Knot. It will also appear digitally on consumer and bridal websites.
“I wanted to build further brand awareness and showcase the beauty and timelessness of my brand in the national market,” said The Sylvie Collection’s CEO, Sylvie Levine. “I thought what better way to achieve both of these goals than by producing an ad campaign that truly captures genuine passion and love.”
The campaign was shot at a historical Dallas landmark, the Chateau Des Grotteaux. The location was chosen for its romantic aura to emphasize the campaign’s wedding theme.
The Sylvie Collection focuses on bridal and fashion jewelry; a typical design is rendered in 14- or 18-karat gold with diamonds.
Levine, a Texas-based Belgium native, chose the ring that is featured in the photo shoot.
She said, “This ring is the perfect representation of the diverse assortment of engagement rings and style offerings of The Sylvie Collection. Like a majority of our designs, this ring is vintage inspired with modern sensibilities featuring classic design elements like the diamond halo.”
The campaign was lensed by Terri Glanger Raven, a fashion and lifestyle photographer.