Copenhagen–Trollbeads has announced the appointment of Robin Aagaard as the new president and CEO of its North America office, replacing Brenda Berger.
Berger had been in the position since January 2014, reporting to company executives at Trollbeads’ global headquarters in Copenhagen. The reason for her departure was not clear as of press time.
As the oldest son of the brand’s founders, Lise and Peter Aagaard, Robin Aagaard already has plenty of experience working with the brand, Trollbeads said, and played a key role in establishing Trollbeads U.S. during its inception in 2011.
Aagard and his family have relocated to the United States and he will be based at the North American headquarters in Princeton, N.J., the office he helped set up five years ago.
“Robin is the perfect person to take the North American business to the next level. He has been involved in all significant areas of business development within Trollbeads for the past several years,” global CEO Jan Stig Andersen said. “In addition, he has the right entrepreneurial mindset, extensive experience and the relevant background.”