What You Might Have Missed: Sales Down for Signet

What You Might Have Missed: Sales Down for Signet

New York–Signet’s third quarter financial results, a column on the benefit of asking customers open-ended questions and a glitzy holiday promotion were among National Jeweler’s five most-read stories last week.

1. Signet Same-Stores Sales Down 2 Percent in Q3
The company reported a decrease in same-store sales and total sales for the second quarter in a row.

What You Might Have Missed: Sales Down for Signet

2. Squirrel Spotting: The Necessity of Open-Ended Questions
National Jeweler columnist Peter Smith touted the psychological benefits of engaging customers with a personalized query.

What You Might Have Missed: Sales Down for Signet

3. Buy a Diamond From This Retailer, Get a Benz For ‘Free’
One jeweler in Toledo, Ohio has created a seriously luxurious gifting package for the holidays.

What You Might Have Missed: Sales Down for Signet

4. Macy’s Brings Chow Tai Fook to Queens, New York
The massive Chinese jewelry retailer launched its first branded shop-in-shop.

What You Might Have Missed: Sales Down for Signet
5. Retailer Launches Bridal Line Designed by Phyllis Bergman
Robbins Brothers began offering the “Platinum Relationships” line at three of its locations.

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