New York–White Pine Trading, a company that buys pre-owned diamonds and jewelry and sells them at auction, has unveiled its first line of branded jewelry.
Called WPJ, the collection uses colored stones and diamonds White Pine has sourced through its channels. (The collection initially was called Cadova but due to some confusion between Cadova and the unrelated Cordova brand, the name was changed to WPJ.)
White Pine said WPJ will feature one-of-a-kind pieces ranging in retail price from $5,000 to $100,000 on average, with some going higher than that, and a focus on cocktail rings and statement necklaces.
The initial WPJ collection will feature approximately 15 pieces, with the number of pieces growing each season.
Its first set will showcase the company’s focus on fancy colored diamonds, including a 1.01-carat fancy deep brownish-orange-pink diamond mounted in an 18-karat rose gold and platinum ring with a micro-pave double halo; and a 3.16-carat fancy vivid yellow internally flawless cushion-cut diamond set in an 18-karat rose gold and platinum ring with matching bullet-shaped sides weighing a total of 1.17 carats.
A WPJ ring featuring a 3.16-carat fancy vivid yellow internally flawless cushion-cut diamond set in an 18-karat rose gold and platinum ring with matching bullet-shaped sides weighing a total of 1.17 carats ($220,000).
WPJ will make its debut over the 2017 trade show season, throughout which White Pine will unveil new pieces at each individual event.
This includes a presence at the upcoming JCK Las Vegas show, running June 5 to 8 at the Mandalay Bay Resort & Casino, followed by JA New York in July, the Atlanta Jewelry Show in August and JIS Miami in October.
“White Pine has been dealing in colored diamonds and jewelry since our inception, and we’ve seen an incredible disconnect between the love customers have for these pieces and the frequency in which they’re offered,” said Andrew Brown, president of White Pine Trading. “We wanted to create a collection that would focus on the spectacular beauty and rarity of colored diamonds, making them more accessible to all who love them.”