New York–Earlier this year, TAG Heuer announced a partnership with model and social media sensation Bella Hadid, and now has unveiled a limited-edition watch designed for the brand ambassador.
The TAG Heuer Link – Bella Hadid, what the Swiss watchmaker calls its most feminine style available, was produced in ceramic in matte black, with a mother-of-pearl dial accented with 12 white diamonds.
The bezel is set with 48 more diamonds and Hadid’s signature is engraved on the back.
TAG Heuer recruited Hadid–who it said had the fastest-growing fan base on social media from 2016 to 2017 (she currently boasts 16 million followers on Instagram)–in an effort to connect with millennials.
Other current ambassadors include actor and star of the “Thor” movies Chris Hemsworth, Bollywood mega-star Ranbir Kapoor and DJ David Guetta.
There are only 500 editions available of the TAG Heuer Link – Bella Hadid watches, which are on sale now at various locations where the Swiss watch is sold.
The watchmaker is using the hashtag #DontCrackUnderPressure to promote the style, along with offerings linked to its other ambassadors.